Paid Search vs. Organic

January 27, 2020

Paid search and organic search. SEO (Search Engine Optimization) is used to acquire traffic from both of these sources respectively. Google Ads, Bing Ads, Amazon Advertising and paid social media posts, native advertising (like sponsored posts on other websites, and any other medium for which you directly pay in exchange for visibility, are obviously categorized as paid media, and are necessary to continue to drive new customers to inquire about your services or buy your products direct. To amplify the number of leads that Organic content generates, you might have made a real effort to make it shareable, meaning others are distributing it via their personal social media profiles, this does increase traffic to your landing page. That’s the earned media component. If your paid and earned media are both successful, we recommend an evaluation of your paid media in which to lower your overall cost of acquisition for new customers. The very first listing on Google receives about 33% of clicks from organic search results.

There is a downside to organic search that you can’t expect instant gratification, because it takes time to get indexed. However, increased organic traffic is well worth and has the greatest impact on lead generation.

What separates you from your competitors when visitors come to your sites or landing pages? Well of course compelling offers and award-winning graphics are key, but it’s the content! Let your visitors know what you are doing to help enrich their daily lives by presenting it in a way that they can relate to. Design graphics to emulate those messages so visitors to your site view more pages and stay on your site to gain relevant & important information about your product. Analytics reveals that pages with content that is updated and valuable to consumers will drive viewers consistently to a form fill. More importantly, if your content is presented in a relatable style, offering tips and/or suggestions through blogs or answers on FAQ, people will engage.

Another key factor in Search Engine Optimization for organic search performance is visitor participation. Google and Bing will serve an organic site listing 5 times more if there are comments on your blogs & open forum site pages and social media. The reason the search engines prefer content is they give a quality score for valid and verified-valuable information. The search engines crawl the content of a web page to identify and collate related words. LSI finds synonyms for keywords and can improve your search rankings when you help Google understand the topic.  For example, when you say apple in your content that could mean 1 of 2 things to Google a. a fruit or b. Apple founded by Steve Jobs, so using content that relates to the exact meaning of the words you are using in a search will tell the bots how to index your content based on your intent. Bulletproof your search strategy with the experts in content and search optimization at Luminous Tec and see your successful search strategy’s soar. Our team of content experts will research all of the top performing words in your industry and use our proven strategies to deliver the consistently top-ranked results. Or just give us a call on +1 949-531-6098 to get in touch with one of our experts. We’ll help you analyze your market potential and will advise what’s best for you.

 

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